Eczema Society of Canada aims to highlight the true impact of itch associated with atopic dermatitis

TORONTO – November 1, 2021 /CNW/ – November is Eczema Awareness Month and the Eczema Society of Canada (ESC) is asking Canadians to “live the itch” of atopic dermatitis (AD), commonly known as eczema, to help raise awareness around this burdensome symptom.

The itch of AD is frequently rated as the most bothersome symptom of the condition, and intense itch can bother eczema sufferers day and night. According to ESC’s recent survey report Itch in Atopic Dermatitis, 44% of adults with severe AD feel itchy all the time. The report highlighted how itch impacts sleep, work, and relationships for both adults and children who live with the condition. READ MORE.